As the President and Co-Founder of Doblin, Larry Keeley has made it his mission to reveal the secrets to successful innovation. Doblin is a company of global innovators working at the intersection of human-centered design, research and business strategy to help organizations imagine and build new businesses. “Innovation should be treated in the same that neurosurgery is treated,” says Keeley. Not just anyone can successfully innovate, and according to Larry Keeley, it takes a unique blend of effective design, elegant technology and a fair business model. How does Larry Keeley and Doblin successfully derisk all forms of innovation? Find out in this exclusive interview.