Dan Brown is the founder of Loggerhead Tools, a Chicago Innovation Award winning company. He talks about consulting work, and how it is as much selling as it is actually working, and through recognizing unmet needs that consumers have, anybody can create an innovative product. He explains that whenever somebody creates an innovative product, there will be others trying to create cheaper knockoff versions. In order to protect the product from people who would pirate it, knowing and understanding intellectual property law is paramount. Find out more about Loggerhead Tools and Brown’s commitment to protecting small companies against large corporations taking advantage of them by checking out the full BizCast video.
