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Let Go Of A Linear Path To ROI

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Lisa Hurwitz is the CMO at Grassroots Cannabis a medical marijuna based company.  In the video, she discusses the challenges to scaling a cannabis brand as it is slowly being legalized state by state in the US.  Scaling the brand has required creativity and knowledge, also an understanding of the laws in each state before selling there or in how you market in those regions.  Ms. Hurwitz talks about being a transparent leader and how that method of leading has helped her to get the most out of her relationships with her employees by making them feel safe and valued, ultimately, helping retain a strong cadre of employees.