According to Chris To, CTO at Soothe, the hard part of scaling a business is paying attention to both internal and external communication. Chris joined Soothe in early 2015 to take on the challenge of expanding their on-demand business from a handful of cities to over 50 cities by the start of 2017. Now the world’s largest on-demand massage provider, Soothe is available in 53 markets across 4 countries, which include the US, Canada, UK and Australia. Why should you hire on culture and what is the real power of analytics-enabled insights? Find out.