Atish Doshi is the founder of The Black Sheep, a college media marketing company that connects startups, brands, and student housing properties with students through online and offline channels on college campuses around the country. Atish talks about three challenges that his company faces – recruitment on college campuses, full-time recruitment, and dealing with industry changes. He also mentions that the most important thing a company head can do for his or her employees is to gain experience with their job. This will help them navigate any problems that they might face. For more about Doshi and The Black Sheep, check out the full BizCastHQ video.