Raj Jha, CEO at Insyte Consultancy Services, like many CEOs, had to deal with a shift in his business, having to introduce unpopular decisions for the betterment of the company. Get insights on how he implemented change successfully within his organization. Mr. Jha also talks about how marketing presents challenges. In his work at Insyte, he has identified that event marketing is the most successful for the brand and he talks about why. He discusses other marketing programs and how he evaluates marketing programs and how they impact his bottom line and brand.