Arona Martin is the Owner of Because Love, a collection of thoughtful and compassionate gifts designed specifically for individuals who have been diagnosed with cancer or are going through difficult times. It helps family and friends show their care and support for their loved ones. Arona talks about how she has come to create this line of products and the challenges she faced as an entrepreneur. Her experience has thought her that a positive attitude and hard work is all that is needed to overcome any obstacle. Furthermore, she discusses the importance of relentlessly pursuing connections and paying attention to gaps in the marketplace. To learn more about Arona Martin and Because Love, watch the full BizCastHQ video!