The concept for NowPow was founded as a tech company designed to help the patients Stacy Lindau was seeing as a physician everyday. Growing this idea from her lab at the University of Chicago into a licensed external business posed several challenges for Stacy. One of the key challenges she faced was finding a sustainable business model. According to PWC, one challenge leaders face is the fact that “unlike other aspects of reporting, no one individual in a company ‘owns’ the definition of the business model.” For Stacy Lindau, finding the right fit for the start of her business occured when she partnered with her CEO. What unvisible problems is Stacy looking to take on in the upcoming future? Find out.