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Have A Multi-Pronged Approach To Marketing

Tyler Wallace,  President / CEO of CTS Computers is a leader in touch with his  company. CTS helps run a company better with a CEO that really understands what his clients need and strives everyday to bring customer service to a higher level. The key to CTS’s success from Mr. Wallace’s perspective is that he […]

Know What Marketing is not Good for your Business

Raj Jha, CEO at Insyte Consultancy Services, like many CEOs, had to deal with a shift in his business, having to introduce unpopular decisions for the betterment of the company.  Get insights on how he implemented change successfully within his organization. Mr. Jha also talks about how marketing presents challenges. In his work at Insyte, […]

Yakkety Yak Marketing

Yakkety Yak is a full-service digital marketing agency with content at its core. We combine brand strategy, content development and inbound marketing to ensure brands and businesses make an impact. With a client-first mindset and unrivaled creativity, our goal is to develop the best digital communication strategy to drive results for organizations all over the […]

Co-founder Melissa Anderson On Embracing Change In Digital Cause Marketing

Public Good makes digital news interactive and promotes engagement between causes, audiences, and brands. President and Co-founder Melissa Anderson is excited to be at the forefront of change in the marketing and communications industry during a time when change is constant and most of the news in the media is political. Find out in this […]

How Director Of Marketing Kelly Goldthorpe Is Bringing Consumer Insights Front And Center

Kelly Goldthorpe is the Director of Marketing and Rider Experience for Divvy Bikes in Chicago. As a relatively new business that has seen rapid growth in its first five years, Kelly says that one of the greatest challenges she faces is shifting Divvy Bikes from being operationally focused to being marketing focused. Through endless ride-alongs, […]

CEO Daniel Thomas Is Pushing The Boundaries Of Integrated Marketing

As the CEO of TimeZoneOne, a full service global marketing firm, Daniel Thomas must always be open to new changes and a fast paced work environment. Daniel stresses the importance of not being afraid to have tough conversations with your employees and clients. Leading by example, Daniel is always open to sitting down with an […]

Chicago Interactive Marketing Association (CIMA)

Founded in 1997, the Chicago Interactive Marketing Association (CIMA) is a dedicated group of digital and interactive marketing professionals working to provide the Chicago interactive marketing community with opportunities to network, learn, and share expertise. In addition to providing opportunities to the professional community, CIMA is investing in Chicago’s future as a leader in technology […]

Companies Need Marketing Now More Than Ever

How does a company differentiate itself from competitors? Through marketing. Gary Slack, Chairman and Chief Experience Officer at Slack and Company, talks about why companies need marketing now more than ever. He has built a very successful business by taking pieces of advice that guided him to “work on a particular niche”.

Digital Marketing: How To Stay Ahead

What makes the digital marketing industry so great today? It’s about the amount of data that is available. Jon Morris, CEO of Rise Interactive, tells us why it is a great time to be in this industry, and how his company stands out.

If PR and Marketing Had a Baby: Proactive Marketing

Brands don’t sell brands, people do. According to Nick Powills, Founder and Chief Brand Strategist of No Limit Agency, human interest trumps everything. If you put a human story in front of a brand, people are going to be motivated by that content. Nick foresees a communication shift: PR and social marketing will recede with […]