How CEO Rob Richmond Built His Company By Finding Cracks In A $75 Billion Industry

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According to Inc., the best way to spot a business opportunity in the marketplace is to simply upgrade a basic product or service by giving it unique and exciting value. Some might say the $75 billion per year machine that is the beauty industry can’t be upgraded much more, but not Rob Richmond. As CEO of the LISA App, Rob helps artists take control of their careers by making it easier to work on their own terms. As a company that was first conceptualized at a stoplight, the LISA App has grown into a profitable tech company that is bridging the gap between consumers and beauty artists.