UPshow is a consumer engagement platform that focuses on “in-venue” marketing. Its CEO and co-founder Adam Hirsen discusses the challenges that a business may face in its early stages, and also the obstacles it may encounter after it has a foot in the door. One specific challenge Adam mentions, is having to try to deliver a high-quality, valuable product to a large volume of customers while still making improvements upon said product. He also explains the importance of surrounding yourself with people who will push you and your business to be better, and how important company culture is when recruiting employees. For more on UPshow and Hirsen, check out the full BizCast video.