The ICATT program provides an innovative solution to the widening gap between hiring great new talent and losing older talent to retirement. ICATT delivers a pipeline of skilled workers to high-growth companies through its globally recognized apprenticeship program. Mario Kratsch, Director of the ICATT program, credits peer-to-peer communication as the key success factor for growing his business. As the apprenticeship program is implemented in more and more businesses, other CEOs view tangible proof and hear real-life endorsements from their peers. The American Marketing Association states that word of mouth and personal endorsements are exponentially more persuasive than receiving a message directly from a company or agency. For Mario Kratsch, the success of ICATT speaks for itself.