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Establish collaborative relationships

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Jeffry Peters, CEO / President of  Surgical Directions, Talks about how important being collaborative and setting up a culture that supports collaborations across disciplines has helped with efficiencies. Mr. Peters also discusses how his unpopular decision shook culture for a time but, in the end, gave the company what it needed to move forward. He talks about staying strong to your decision even when it is unpopular. 

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