Greg Tepas, Founder and CEO of CarAdvise is an experienced executive who is now running a growing startup. The challenges that his company is facing are exciting as they work in the new world of online consumerism. One of their major tasks is to change consumer behavior from the status quo consumer behavior when it comes to car care. Caradvise is working to move behavior to a new, more robust way of handling appointments and purchasing when related to cars and car care. A big job but Tepas discusses their path to disrupt through partnerships and direct to consumer exposure through marketing efforts. Check out this fascinating video that brings you right inside the exciting development of a disruptive brand that is effecting change within a space that is in the process of turning away from old ways.