01/09/2017
Eicoff is the leading direct response television (DRTV) agency in the U.S. Business development, creative strategy, media planning/buying, tracking/analysis , specialize in all aspects of direct response TV. Bill McCabe, President & CEO, has learned to always look through the eyes of a client and what is best for them. One of the biggest challenges that McCabe has faced is trying to delegate and the way he solved it is to look at it through the eyes of the people that he worked with. How did working at a steel mill help Bill in the industry that he is in today?
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