Carr Podcasts Result in Surprising Response

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CARR Machine and Tools’ niche is in precision CNC machining, focusing on a high quality, low volume output. For decades they’ve relied on the quality of their products to speak for themselves, eschewing marketing and sales strategies. However, in January 2015, President Jim Carr launched a manufacturing podcast with the idea of generating brand awareness, not anticipating the rushing flood of interest and sponsorships that followed.