What’s the Signal Versus the Noise?

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Dr. Bridget C. Coughlin, President and CEO of the John G. Shedd Aquarium, shares her secrets to success. For over 86 years, the Shedd Aquarium has served Chicago as one of its most prominent cultural and iconic visitor destinations. With nearly 2 million yearly visitors, the Shedd Aquarium shows no signs of slowing its rate of success. As President and CEO, Dr. Bridget C. Coughlin discusses her desire to use the Shedd Aquarium’s great success as a mere platform for further growth. While staying relevant to the popular modern day passion for conservation and the natural world, Coughlin looks to revamp the image of the John G. Shedd Aquarium. To do so, she plans on cutting through the clutter and reinventing her own personal skill set.