Understand Who You’re Meeting And What’s Important To Them

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Brad Becker, CEO of doc&i, leads this software company that is dedicated to doctors and hospital systems. Doc&i helps aggregate the right information to help doctors find the right medication for patients. Not only does this company provide information and services to doctors, but also the hospitals, patients, insurance companies – all of the players of the healthcare landscape.  Brad discusses the importance of listening skills in business communication, and shares the advice he would give to his friend.