Understand The Customer

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John Simpson, one of the founders of One North Interactive, a Chicago-based digital marketing agency, shares his insights on digital innovation, career development and finding an effective team structure. For more than 17-years, John has been helping professional services and business-to-business marketers engage with their clients and grow their organizations through brand-based digital marketing experiences. How does John recruit the best talent, what is the difference between strengths and capabilities, and why should you understand your client’s client(s)? Find out.