Matrex is an award-winning, WBE Certified, exhibit and events company that provides a level of service and strategy uncommon in the industry. Founder and CEO, Jill Hebert, says why staying true to her product has always made the company stand out. She says that one has to always go after the right client and not the wrong ones. She also shares that you have to have some sympathy, and there are many different angles that you can invest in. Find out why Hebert says it’s best to always put yourselves in the other person’s shoes.