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Red Caffeine Proves Company Culture Always Counts

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Kathy Steele of Red Caffeine Marketing + Technology isn’t afraid to trust her gut. After a business divorce in 2013 she changed her management style and hiring approach, emphasizing an individual’s fit within the organization, rather than their resume. Although Red Caffeine services marquee names like Microsoft and Dairy Queen, much of her client base is midmarket organizations new to the concept of branding and marketing, and it’s there that her fully-integrated, hand-picked team excels.