How President Brandon Cruz Diversified His Business When The Industry Was Turned On Its Head

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When the Affordable Care Act was introduced, the insurance industry was turned inside out and upside down. For President Brandon Cruz, his company GoHealth was directly affected. As a leader during this tough time, it was clear that GoHealth needed to diversify what it had to offer its consumers. According to Inc., diversifying your business is all about adapting, staying relevant and offering solutions in an integrated manner. Watch Brandon’s interview with BizCastHQ to learn more about how he diversified his business to prosper during a time of difficulty.