Jaisen Freeman On Communication, Preparing For Threats and Differentiating Your Brand

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It’s no easy to task to build your business back up after having to destroy millions of dollars of your own product. Now imagine doing it in four years. That’s exactly what Jaisen Freeman, Co-Founder of Phusion Projects, did after the 2010 controversy over the mixing of caffeine and alcohol. Phusion Projects, LLC, is a Chicago-based multi-brand alcoholic beverage company. Jaisen reflects on the importance of clear communication and transparency during this challenging period in his career. Jaisen now advises to view your business in a holistic manner. How does Jaisen Freeman feel about innovation? Find out in this interview.