Every Human Being Has Design In Their DNA

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Dave Mason, Principle of Multiple Inc., reflects on past lessons and discusses the difference between customer needs and wants. Dave’s secret to success is to always be open to ideas and ways of thinking, while at the same time always striving to be on top of your game. Dave firmly believes that everyone is a designer in some sense of the word, and even hosts a yearly conference to highlight the significance of design. What goes down at Dave’s Cusp Conference? Find out.