Why Cutting Off 50% Of His Revenue Stream Was The Best Choice For CEO Eddie Opler

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In 2002, Eddie Opler took over the family business, World’s Finest Chocolate, as CEO during a time of financial struggle. There was an apparent need to shift from a business model of survival to one that supported the company’s core mission. According to Inc., drifting too far from the original mission of your company can cause discord amongst employees and decrease the chances of having an established consumer base. For Eddie Opler, a choice to cut off 50% of his company’s revenue stream to refocus the vision ultimately turned his business around for the better. Learn more about CEO Eddie Opler’s commitment to transparency in this interview with BizCastHQ.