4C Insights is a big science data technology company that provides SaaS platforms to companies to plan, execute and measure social media and television advertising campaigns. Alok Choudhary, Founder and President, is inspired by working with bright, young people with high aspirations. He loves being able to influence the direction of the marketing space with social media. Choudhary shares that he has learned the companies are about people, and you can learn a lot from your customers and clients (which may be different than what you initially thought). Listen to his advice on staying focused, taking risks and focusing on people.