For 11 years, Vamsi Bonthala has been leading Arbor Lodging Partners as CEO. Arbor Lodging is a Chicago-based national owner and operator of hotels that unites the best practices of enterprising hotel operators and sophisticated institutional investors to effectively underwrite and execute investments in the lodging space. The hotel industry is currently transitioning from a brand-centric to experiential world, meaning each customer experience needs to be long-lasting and special. Entrepreneur magazine says that customer experiences need to be in line with the image of the brand, while at the same time displaying a full array of what your company has to offer. Find out more about how Vamsi Bonthala is differentiating his hotels in a transitioning industry.