How CEO Peter Rahal Stays Focused On Long Term Goals

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Throughout his career, Peter Rahal, CEO and Co-Founder of RXBAR, has received several pieces of valuable advice from his mentors. Peter discussed some of the key takeaways he’s had, such as learning to always do what is effective, rather than what may feel good for the short-term. By learning to lead his business by values rather than rules, Peter has been able to develop his leadership style. A recent article by Jennifer Faulkner says, “Knowing the difference between business leadership and ownership can help you motivate your employees, win the respect of your clients, and grow your business.” What value based business decisions will Peter make for RXBAR in the upcoming future? Find out.