Chris Rowland was brought in as CEO of Pet Supplies Plus when the franchisees were experiencing issues as the company went through a transition period. With over 430 locations in 33 states, turning around the culture of the company was no easy feat. Chris Rowland credits a focus on bringing the mission of his company to life through a focus on local markets. According to Entrepreneur, when a company focuses its attention on the details of local markets, it can allow for a much more personalized experience and create a stronger relationship with the brand. Find out more about what Pet Supplies Plus is doing for its local markets.