Elevate focuses on your users first, addressing their wants and needs to create an optimal customer experience that has the ability to inspire loyalty and grow your business. Larry Bak, President, believes that you need to stay not only true to yourself but you also have to stay true to your vision. Bak knows how important it is to wake up everyday going into work loving what you do and having your team feel that same way. How did Larry jump-start this dream and have it be as successful as it is now? Find out.