Avoid the Sunk Cost Fallacy Trap

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Without doubt, business decisions are tainted by the emotional investments they accumulate, and the more one invests in something, the harder it becomes to abandon it. Wes Smithe, Co-Founder & CEO of Direct Property Management Software, finds guidance in Friedrich Nietzsche’s quote: “that which is following should also be pushed”. Being aware of it helps him tremendously in abstaining from making poor decisions based on sunk costs. With a passion for branding and product, Wes oversees the Direct Property Management Software ‘s growth and development, ensuring they provide the best solution for professional vacation rental management companies, boutique hotels, B&B’s, and hostels.