Talia Mashiach

General Info

About

I am passionate about human interactions in an increasing digital age. Successful marketing is about connecting with your audience. The most powerful connector is human interaction. I believe live meetings and events will continue to grow as the most powerful marketing channel available. What other channel has a captive audience for a period of time to convey content, surround an audience with your brand, create an environment for people to meet, and business to get done. Therefore companies need to be able to manage this category strategically and leverage its opportunities. You can't manage what you can't see. I founded Eved with the goal of transforming the event category from a highly manual, inefficient, age old process, to a market leading category leader by providing a centralized global view of event spend in order to apply best in class category management. While attendee management systems have been valuable in automating the front end of the planning process, Eved is the first to provide a true Spend Management solution to handle the back end. To solve for transparency you need to control payments. So we built the best global BillPay solution available on the market purpose built to work for the event category. Credit Card requires headcount and manual inefficiencies. EvedPay turns payment into a touchless automated process through a digital payment network wrapped by state of the art technology. It integrates directly into a company's AP system, completely eliminating the need for headcount to process payments driving costs down by 75% to make payments. I am looking to partner with innovators who are willing to join me to transform the event category.
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