Sami El-Saden

About

El-Saden was appointed CEO of Ignite USA in 2001 and brought vision to a start-up company that needed professional leadership and a new direction. Shortly after beginning this role, El-Saden won a design and manufacturing order from Starbucks, winning it against Starbucks’ existing supplier base. Despite limited staff and modest company resources at the time, El-Saden and a few key employees dug deep, and successfully grew Ignite’s revenue over the subsequent three years by 2,879%, or a compounded annual rate of 210%. In 2006, Ignite shifted its focus from private label manufacturing and invested significant capital to launch a new national brand in the drinkware category called Contigo®. Bolstering the transition towards the company-branded product line, Ignite developed a patented AUTOSEAL® lid technology which automatically seals between sips for 100 percent leak and spill-proof protection. These innovative AUTOSEAL travel mugs and water bottles have set a new standard in the beverageware industry and have won a number of prestigious media recognitions. Ignite debuted Contigo in 2006 at Target stores nationwide. Today, Contigo is a top brand at Target, Costco, QVC, Barnes & Noble and Amazon.com, and is now expanding around the globe. Under El-Saden’s direction, Ignite USA has reported revenue and profit growth in each year of its existence, even during the transition period when the company began engineering and marketing its own brand. Ignite’s revenue grew 71 percent and 103 percent in 2008 and 2009 respectively, with 2009 being the company’s most profitable year to date with industry-leading margins, despite the global downturn. “I am extremely honored to receive this recognition,” said El-Saden. “I attribute my successes to passion and dedication, as well as to Ignite’s unique business model and outstanding team. We have a motivated and talented staff that embraces our core values – excellence, courage, creativity, loyalty, respect, openness and honesty. I could not have achieved any of this without our talented and committed team.”
Videos (1)
Reusable Drinkware Addresses Major Environmental Concern
Company Spotlight in Tech
Multiple, Inc.
videos (1)
Dave Mason
HERE
videos (1)
AAron Dannenbring
Cleverbridge
videos (1)
Craig Vodnik
The Climate Corporation
videos (1)
Corbett Kull
Access Mobility 24
videos (1)
Joe Wright
Infiniscene
videos (1)
Stu Grubbs
TurboAppeal Inc
videos (1)
JOHN GUIDOS
EZLinks Golf
videos (1)
Gary Cohen
Framework Communications
videos (1)
John Fakhoury
NowSecure
videos (1)
Andrew Hoog
Helix
AAron Dannenbring
MSDSonline
videos (1)
Glenn Trout
Netrix, LLC.
videos (1)
Rob Dang
8th Light
videos (1)
Paul Pagel
uBack
videos (1)
Kaitlin Reimann
HS2 Solutions
videos (1)
Phil Hollyer
Mattersight
videos (1)
Kelly Conway
#FoodieChats
videos (1)
Steve Green
Business Technology Partners
videos (1)
Todd Perlman
Market Track
videos (1)
Kristopher Kubicki
TechNexus
videos (1)
Terry Howerton
MotherG
videos (2)
Analyte Health
videos (1)
Frank Cockerill, M.D.
HighGround
videos (1)
Vip Sandhir
DragonSpears
videos (1)
Patrick Emmons
Rubicon Technology
videos (1)
Bill Weissman
INXPO
videos (1)
Malcolm Lotzof
Clarity Insights
videos (1)
Tom Thimot
Forte Group
videos (1)
Steve Kreynin
Chicago Inno
videos (1)
Will Flanagan
Geofeedia
videos (1)
Phil Harris
Trading Technologies
videos (1)
Rick Lane
LaunchPad Lab
videos (1)
Tom Cullen
Gogo
videos (1)
Ash EIDifrawi
Drivin
videos (1)
Kayne Grau
Kamea Networks & Technology
videos (1)
Chach DalSanto
ANKO Technologies Corp
videos (1)
Anatoliy Kolodkin
Burwood Group, Inc.
videos (1)
Jim Hart
Cision
videos (1)
Kevin Akeroyd
mLevel
videos (1)
Dave Cutler
Allant Group
videos (1)
Gaurav Issar
One North Interactive
videos (1)
John Simpson
Reltio
videos (1)
Manish Sood
Keeper Security, Inc.
videos (1)
Darren Guccione
Scientel Solutions
videos (1)
Nelson Santos
Insuresoft
videos (1)
Tony Villa
Aprimo
videos (1)
John Stammen
Jobbatical
videos (1)
Karoli Hindriks