Ed Marcheselli

About

High-energy, visionary leader with 20+ years experience in enterprise software, mobile applications, data integration, advertising technology and business services, specializing in marketing and innovation strategies and implementation. Strong leadership that spurs ideation, unleashes growth through collaboration and customer focus in results-driven environment. Highly adept at shaping a strategic vision for innovation - covering products, business models and marketing. Excellence in all elements of Marketing, Revenue Growth and Product Management: branding, positioning, messaging, sales enablement, field marketing, demand generation, digital media, scaling to exponential growth and customer relevant product strategies. Deep knowledge of corporate innovation and leveraging start up approaches to accelerate growth. Extensive experience in C-level interaction and public speaking combined with global perspective and fluency in multiple industries. I challenge the status quo to drive customer focused innovation that delivers tangible results. Highlights • Directed product development in Mobile, Cloud, and Big Data across 30 locations resulting in 500M in revenue. • Incubated and launched mobile and enterprise apps in Retail, Healthcare and Transportation industries. • Built ecosystem with 400 channel and development partners • Fueled $500M growth through innovation focus in customer engagement • Turned around Automotive Navigation software business consolidating disparate product lines to produce positive contribution margin • Implemented Enterprise Software Pricing and Licensing program worldwide for Microsoft. • Redesigned competitive field marketing and sales enablement • Launched and scaled new business to be in the top 25 of Wine E-commerce Sites in 1 year. • Led Medical Software Startup and executed successful exit transaction. • Set up European and Asia marketing functions for global technology company • Global brand management for B2B Big Data Company.
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A Smile Can Impact People In Ways You Can’t Imagine
A Smile Can Impact People In Ways You Can’t Imagine
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SmartSource Inc.
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Nick Kokonas
Framework Communications
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John Fakhoury
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Andy Walker
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Neal Sales-Griffin
Forte Group
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Steve Kreynin
DragonSpears
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Patrick Emmons
Esquify
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Drew Stern
Alive Telecom
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Daniel Barton
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Darren Guccione
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Stuart Frankel
Rise Interactive
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Jon Morris
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Aaron Frazin
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Glenn Trout
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Marcin Kleczynski
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Marc Baumann
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Alok Choudhary
Aprimo
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John Stammen
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Scott Kitun
Vanco International
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Brad Corbin
Rubicon Technology
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Bill Weissman
Highland Solutions
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Jeff Nixon
HS2 Solutions
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Phil Hollyer
AMPY
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Tejas Shastry
BuildOut Inc
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Vishu Ramanathan
Emmi Solutions
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Devin Gross
Impact Engine
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Jessica Droste Yagan
Integrated Project Management
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Mike McLeod
Lemko
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Bo Pyskir
Retrofit, Inc.
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Mary Pigatti
Helix
AAron Dannenbring
RKON Technologies
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Jeff Mullarkey
Soothe
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Chris To
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Stu Grubbs
Cision
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Kevin Akeroyd
TurboAppeal Inc
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JOHN GUIDOS
Heidolph NA
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Jim Dawson
DialogTech Inc.
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IRVIN SHAPIRO
Jobbatical
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Karoli Hindriks
Geofeedia
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Phil Harris
Scientel Solutions
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Nelson Santos
Cloudbakers
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Mitch Greenwald
CloudCraze
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Ray Grady
mLevel
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Dave Cutler
Cleverbridge
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Craig Vodnik
Solstice Mobile
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J Schwan
ANKO Technologies Corp
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Anatoliy Kolodkin
Allant Group
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Gaurav Issar