Ed Marcheselli

About

High-energy, visionary leader with 20+ years experience in enterprise software, mobile applications, data integration, advertising technology and business services, specializing in marketing and innovation strategies and implementation. Strong leadership that spurs ideation, unleashes growth through collaboration and customer focus in results-driven environment. Highly adept at shaping a strategic vision for innovation - covering products, business models and marketing. Excellence in all elements of Marketing, Revenue Growth and Product Management: branding, positioning, messaging, sales enablement, field marketing, demand generation, digital media, scaling to exponential growth and customer relevant product strategies. Deep knowledge of corporate innovation and leveraging start up approaches to accelerate growth. Extensive experience in C-level interaction and public speaking combined with global perspective and fluency in multiple industries. I challenge the status quo to drive customer focused innovation that delivers tangible results. Highlights • Directed product development in Mobile, Cloud, and Big Data across 30 locations resulting in 500M in revenue. • Incubated and launched mobile and enterprise apps in Retail, Healthcare and Transportation industries. • Built ecosystem with 400 channel and development partners • Fueled $500M growth through innovation focus in customer engagement • Turned around Automotive Navigation software business consolidating disparate product lines to produce positive contribution margin • Implemented Enterprise Software Pricing and Licensing program worldwide for Microsoft. • Redesigned competitive field marketing and sales enablement • Launched and scaled new business to be in the top 25 of Wine E-commerce Sites in 1 year. • Led Medical Software Startup and executed successful exit transaction. • Set up European and Asia marketing functions for global technology company • Global brand management for B2B Big Data Company.
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A Smile Can Impact People In Ways You Can’t Imagine
Company Spotlight in Tech
Devbridge Group
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Aurimas Adomavicius
Stratosphere Networks
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Steve Melchiorre
NowSecure
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Andrew Hoog
PeopleVine
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Jordan Gilman
ObjectWave
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Sam Cinquegrani
UrbanBound
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Michael Krasman
SMS Assist
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Michael Rothman
Ensono
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Jeff VonDeylen
The Climate Corporation
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Corbett Kull
TechNexus
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Terry Howerton
alligatortek
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Sid Bala
Label Insight
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Paul Schaut
Georama
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Nihal Advani
8th Light
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Paul Pagel
SkillNet
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Mike Kritzman
ReviewTrackers
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Chris Campbell
Forte Group
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Steve Kreynin
Tanvas
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Greg Topel
BCDVideo
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Jeff Burgess
Peanut App
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Michelle Kennedy
10th Magnitude
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Alex Brown
Keeper Security, Inc.
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Darren Guccione
INXPO
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Malcolm Lotzof
One North Interactive
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John Simpson
Vanco International
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Brad Corbin
Emmi Solutions
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Devin Gross
Reltio
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Manish Sood
G2 Crowd
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Tim Handorf
XSELL Technologies
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Matt Coughlin
Trading Technologies
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Rick Lane
Signature Retail Services
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Dan Perry
Steadfast Networks
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Karl Zimmerman
Burwood Group, Inc.
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Jim Hart
Allant Group
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Gaurav Issar
RightHand Technologies
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Steve Valentor
Kapow
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Chris Brown
Business Technology Partners
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Todd Perlman
MotherG
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Multiple, Inc.
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Dave Mason
Jiobit
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Lindsay Slutzky
PartySlate
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Julie Novack
HERE
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AAron Dannenbring
CodeNow
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Neal Sales-Griffin
Civis Analytics
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Dan Wagner
LotLinx
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Denise Chudy
CloudCraze
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Ray Grady
InstruMMents Inc.
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Mladen Barbaric
Rise Interactive
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Jon Morris